Content PR strategy musings… Do read.

Beyond PR

Content PR.  You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year.  But what is content PR?  To discover the answer, we need to look to marketing first.

ContentPR-infographic-loResOver the last couple years, we’ve seen a significant change in marketing tactics, and the subsequent rise of inbound marketing.   Driven by generating interest rather than causing interruption, inbound marketing tactics, including content marketing, draw the audience to the brand, rather than pushing messaging out and hoping that someone pays attention.   Doing this requires a brand to be in tune with its audience, know what they’re talking about (and where the talking is occurring) and the creation of content that speaks to the audience’s interests.

The Genesis of Content PR

Within that last sentence you see the genesis of content PR.    More than any other department, public relations is dialed into…

View original post 869 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s