Content PR strategy musings… Do read.
Originally posted on Beyond PR:
Content PR. You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year. But what is content PR? To discover the answer, we need to look to marketing first.
Over the last couple years, we’ve seen a significant change in marketing tactics, and the subsequent rise of inbound marketing. Driven by generating interest rather than causing interruption, inbound marketing tactics, including content marketing, draw the audience to the brand, rather than pushing messaging out and hoping that someone pays attention. Doing this requires a brand to be in tune with its audience, know what they’re talking about (and where the talking is occurring) and the creation of content that speaks to the audience’s interests.