An Emerging PR Trend: Content PR Strategy & Tactics

Reblogged from Beyond PR: Content PR.  You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year.  But what is Continue reading →

An Emerging PR Trend: Content PR Strategy & Tactics

Reblogged from Beyond PR: Content PR.  You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year.  But what is Continue reading →

Online activism, India et al

My country, India, has seen a spur of online activism in the recent few years, thanks to the growing disillusionment of the much touted urban middle class, and a perceived Continue reading →

Does social media management need specialist attention?

Although the word social media is being used in a broad sense, the question is more in the context of the 140 character powerhouse of information, Twitter! Globally, and in Continue reading →

Are you crisis prepared?!

For some reason, the word ‘crisis’ is associated with ‘panic’, and most of today’s organizations tend to immediately get pushed into a panic mode at the distant sight of a Continue reading →

New age PR – isn’t it about co-creation and collaboration??

This is an age of round the clock news breaks, and news agencies around the world are in a frenzy to get what they perceive as ‘breaking news’ to the Continue reading →

Powerful tips for your PR spokesperson

The word battle ready might sound ominous, but that is how spokesperson must be always. There could be a call from anywhere in the globe on something which happened a Continue reading →

A true professional…!!

(Thanks to Subroto Bagchi, for bringing “The Professional” to the world, and to my loving son for getting me lay hands on “The Professional” while at a bookstore) Mahadeva came Continue reading →

What questions do you ask to hire a PR agency??

How many times do you ask these questions when you look for a PR agency? Public relations agencies of different hue and size may keep pitching with your organization, to Continue reading →

Crisis PR – do you have a communications war room?

None of us want a crisis to strike us or our organization… but that is an ideal scenario! Many time, a crisis strikes out of the blue, making the core management team Continue reading →